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One of the more ridiculous things I have heard in pro sports. Just a complete mess.
Very curious way of trying to motivate a ball club by throwing the shame of defeat in their faces. I assume (maybe incorrectly) that players who ascend to the major leagues are self-motivated individuals who love winning and will do anything necessary to avoid ignominy. As far as I am concerned, the Yankees do not and should not need a Director of Mental Conditioning, WTF? First time I am hearing about this guy.
Well, the Yankees in 2004 choked in four straight games, the most humiliating defeat in MLB history. Now, there was no way the 2022 squad was going to match that, but they did their best and were likewise eradicated in four straight thanks to their tried-and-true methods of no timely hitting, lots of strikeouts (batting, that is), bullpen meltdowns and a soupcon of starter failure (albeit due to injury, so they really don't get full marks for that one).
Michael Kay complained about it at length on his radio program and said that members of the 2004 team that he spoke to were outraged at this tactic.
Myself - I think it was silly but I can't really get worked up over it. It sounds like the same kind of clueless management tactic that most of us snicker at and ignore in the corporate world.