Yankees Add an Ad
By Paul Semendinger
July 12, 2023
Say it ain't so, Hal.
The Yankees have partnered with Star Insurance and will be adding a sleeve patch to their uniforms highlight this new deal.
Will this added revenue signal that the Yankees are willing to exceed that last luxury tax threshold?
More, what about "Yankees Tradition?"
Can the players now wear beards? If not, why not?
Will they now add the players' names to the back of the uniform? If not, why not?
The fact is... there will now be one clear name on the uniform, "Starr." The Yankees uniforms don't even say "Yankees." But now they'll say Star Insurance.
I sense that a City Connect jersey will be coming soon as well.
How much longer until the Yankees are playing in a corporate named ballpark? The stadium is already littered with ads in every conceivable location.
I think it is clear that so much of what used to be Yankees tradition is now going away or is completely lost.
"The San Diego Padres were the first team to sign a sponsored jersey-patch deal when they partnered with Motorola. The Boston Red Sox signed a 10-year pact with Mass Mutual to use its logo on their jerseys.
The Cincinnati Reds, Arizona Diamondbacks, Houston Astros, New York Mets, St. Louis Cardinals, Detroit Tigers, Cleveland Guardians, Atlanta Braves and Los Angeles Angels are among the teams that also have jersey-patch sponsorship deals.
The Yankees will debut the Starr Insurance jersey patch for their July 21 home game against the Kansas City Royals."
Taking from the list from B/R, this also means that the following teams have not added a revenue generating patch to their uniforms:
Tampa Bay Rays
Toronto Blue Jays
Chicago White Sox
Kansas City Royals
Los Angeles Dodgers
San Francisco Giants