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  • Writer's picturePaul Semendinger

Yankees Add an Ad


By Paul Semendinger

July 12, 2023

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Say it ain't so, Hal.


The Yankees have partnered with Star Insurance and will be adding a sleeve patch to their uniforms highlight this new deal.



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Will this added revenue signal that the Yankees are willing to exceed that last luxury tax threshold?


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More, what about "Yankees Tradition?"


Can the players now wear beards? If not, why not?


Will they now add the players' names to the back of the uniform? If not, why not?


The fact is... there will now be one clear name on the uniform, "Starr." The Yankees uniforms don't even say "Yankees." But now they'll say Star Insurance.


I sense that a City Connect jersey will be coming soon as well.


How much longer until the Yankees are playing in a corporate named ballpark? The stadium is already littered with ads in every conceivable location.


I think it is clear that so much of what used to be Yankees tradition is now going away or is completely lost.


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From B/R:


"The San Diego Padres were the first team to sign a sponsored jersey-patch deal when they partnered with Motorola. The Boston Red Sox signed a 10-year pact with Mass Mutual to use its logo on their jerseys.


The Cincinnati Reds, Arizona Diamondbacks, Houston Astros, New York Mets, St. Louis Cardinals, Detroit Tigers, Cleveland Guardians, Atlanta Braves and Los Angeles Angels are among the teams that also have jersey-patch sponsorship deals.

The Yankees will debut the Starr Insurance jersey patch for their July 21 home game against the Kansas City Royals."


From SSTN:


Taking from the list from B/R, this also means that the following teams have not added a revenue generating patch to their uniforms:


Tampa Bay Rays

Baltimore Orioles

Toronto Blue Jays

Minnesota Twins

Chicago White Sox

Kansas City Royals

Texas Rangers

Seattle Mariners

Oakland A's

Miami Marlins

Philadelphia Phillies

Washington Nationals

Milwaukee Brewers

Chicago Cubs

Pittsburgh Pirates

Los Angeles Dodgers

San Francisco Giants

Colorado Rockies



12 comments

12件のコメント


Edwin Ng
Edwin Ng
2023年7月12日

It was inevitable it was going to happen. It's all about making money 💰. Not surprised.

いいね!

Paul Semendinger
Paul Semendinger
2023年7月12日

The Yankees of old, "If there's a superstar out there, we want him on our team."

The Yankees of today, "Superstars cost too much money."


The Yankees of old, "We are defined by World Championships."

The Yankees of today, "We are hoping to just reach the playoffs."


The Yankees of old, "We have baseball's most traditional uniform."

The Yankees of today, "We'll sell space on our uniform to make more money."


いいね!
jjw49
2023年7月13日
返信先

Hardly the case at all for me..... I am a life long Yankee fan since my first visit to Yankee Stadium in 1957 however unlike you I love baseball and in particular the Yankees. I don't by hats etc nor do I subscribe to YES Network and have only been to 3 games over the last 5years when I was passing thru NY. It's unfortunate you stopped caring about the Yankees and baseball and curious why you even post as much as you do. Your take and my take are different and that's OK as they say your glass is half empty and mine is half full!

いいね!

fastucasal
2023年7月12日

Hal is a money hungry bum

いいね!

yankeesblog
2023年7月12日

How long before Chico's Bail Bonds has patch space on the pinstripes?

いいね!
yankeerudy
2023年7月12日
返信先

Funny how the mind always goes straight there when the subject of ads and uniforms comes up?

いいね!
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