top of page
  • Writer's picturePaul Semendinger

Yankees Add an Ad

By Paul Semendinger

July 12, 2023


Say it ain't so, Hal.

The Yankees have partnered with Star Insurance and will be adding a sleeve patch to their uniforms highlight this new deal.


Will this added revenue signal that the Yankees are willing to exceed that last luxury tax threshold?


More, what about "Yankees Tradition?"

Can the players now wear beards? If not, why not?

Will they now add the players' names to the back of the uniform? If not, why not?

The fact is... there will now be one clear name on the uniform, "Starr." The Yankees uniforms don't even say "Yankees." But now they'll say Star Insurance.

I sense that a City Connect jersey will be coming soon as well.

How much longer until the Yankees are playing in a corporate named ballpark? The stadium is already littered with ads in every conceivable location.

I think it is clear that so much of what used to be Yankees tradition is now going away or is completely lost.


From B/R:

"The San Diego Padres were the first team to sign a sponsored jersey-patch deal when they partnered with Motorola. The Boston Red Sox signed a 10-year pact with Mass Mutual to use its logo on their jerseys.

The Cincinnati Reds, Arizona Diamondbacks, Houston Astros, New York Mets, St. Louis Cardinals, Detroit Tigers, Cleveland Guardians, Atlanta Braves and Los Angeles Angels are among the teams that also have jersey-patch sponsorship deals.

The Yankees will debut the Starr Insurance jersey patch for their July 21 home game against the Kansas City Royals."

From SSTN:

Taking from the list from B/R, this also means that the following teams have not added a revenue generating patch to their uniforms:

Tampa Bay Rays

Baltimore Orioles

Toronto Blue Jays

Minnesota Twins

Chicago White Sox

Kansas City Royals

Texas Rangers

Seattle Mariners

Oakland A's

Miami Marlins

Philadelphia Phillies

Washington Nationals

Milwaukee Brewers

Chicago Cubs

Pittsburgh Pirates

Los Angeles Dodgers

San Francisco Giants

Colorado Rockies



Edwin Ng
Edwin Ng

It was inevitable it was going to happen. It's all about making money 💰. Not surprised.


Paul Semendinger
Paul Semendinger

The Yankees of old, "If there's a superstar out there, we want him on our team."

The Yankees of today, "Superstars cost too much money."

The Yankees of old, "We are defined by World Championships."

The Yankees of today, "We are hoping to just reach the playoffs."

The Yankees of old, "We have baseball's most traditional uniform."

The Yankees of today, "We'll sell space on our uniform to make more money."


Hardly the case at all for me..... I am a life long Yankee fan since my first visit to Yankee Stadium in 1957 however unlike you I love baseball and in particular the Yankees. I don't by hats etc nor do I subscribe to YES Network and have only been to 3 games over the last 5years when I was passing thru NY. It's unfortunate you stopped caring about the Yankees and baseball and curious why you even post as much as you do. Your take and my take are different and that's OK as they say your glass is half empty and mine is half full!



Hal is a money hungry bum



How long before Chico's Bail Bonds has patch space on the pinstripes?


Funny how the mind always goes straight there when the subject of ads and uniforms comes up?

dr sem.png

Start Spreading the News is the place for some of the very best analysis and insight focusing primarily on the New York Yankees.

(Please note that we are not affiliated with the Yankees and that the news, perspectives, and ideas are entirely our own.)


Have a question for the Weekly Mailbag?

Click below or e-mail:

SSTN is proudly affiliated with Wilson Sporting Goods! Check out our press release here, and support us by using the affiliate links below:

Scattering the Ashes.jpeg

"Scattering The Ashes has all the feels. Paul Russell Semendinger's debut novel taps into every emotion. You'll laugh. You'll cry. You'll reexamine those relationships that give your life meaning." — Don Burke, writer at The New York Post

The Least Among Them.png

"This charming and meticulously researched book will remind you of baseball’s power to change and enrich lives far beyond the diamond."

—Jonathan Eig, New York Times best-selling author of Luckiest Man, Opening Day, and Ali: A Life

From Compton to the Bronx.jpg

"A young man from Compton rises to the highest levels of baseball greatness.

Considered one of the classiest baseball players ever, this is Roy White's story, but it's also the story of a unique period in baseball history when the Yankees fell from grace and regained glory and the country dealt with societal changes in many ways."


We are excited to announce our new sponsorship with FOCO for all officially licensed goods!

FOCO Featured:
carlos rodon bobblehead foco.jpg
bottom of page